Episode 7

full
Published on:

10th Aug 2021

How Amy Smith Is Helping TOMS Become A Champion For Gun Safety

A mass shooting took place on November 7, 2018, in Thousand Oaks, California, killing thirteen people, and the shooting’s impact has been far reaching, continuing to this day. One of the people affected was Blake Mycoskie, the Founder of TOMS, who immediately committed to pledging money and resources to end gun violence in the United States. Leading this initiative was Amy Smith, TOMS Chief Impact and Strategy Officer, who admits it was no easy task. She shares with us the brand’s evolution as a social impact company, what she has learned along the way, and the importance of allies when taking a courageous stand.

Check out our companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com and you can join the Good is The New Cool community at www.goodisthenewcool.com

About Amy Smith

Amy Smith is the Chief Giving Officer at TOMS, overseeing all aspects of the company’s impact, including managing global giving partners, measuring the giving program impact, and leading TOMS Giving Trips. Additionally, she also supports TOMS environmental sustainability efforts, B Corp© certification and employee engagement. As the head of the giving team at the original One for One company, Amy knew TOMS was in a position to improve more lives in addition to those who were receiving shoes. In 2019, under Amy’s leadership, TOMS giving model evolved beyond One for One to also include impact grants which support local partners around the world who are working to create positive change in the areas of mental health, physical safety, and equal access to opportunity.

Prior to TOMS, Amy was the Chief Strategy Officer and President of Action Networks for Points of Light, the world’s largest organization dedicated to volunteer service. Amy has also held several management positions at Apple helping to lead their retail initiative and was part of the original team that opened the first 50 Apple retail stores supporting international real estate development, store design, construction and store operations.

Show artwork for Good Is The New Cool

About the Podcast

Good Is The New Cool
The Field Recordings
Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good.

But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way?

In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose revolution’s front lines, taking you inside visionary companies like Patagonia, TOMS, and Participant Films, as well as global giants like Procter and Gamble, Mattel, and Activision, all in the hopes of inspiring you to harness the power of purpose for yourself.

Check out the companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com

Join the Good is The New Community at www.goodisthenewcool.com

The podcast was produced by Natalia Rodriguez Ford and Eli Block.

About your hosts

Afdhel Aziz

Profile picture for Afdhel Aziz
AFDHEL AZIZ is the Founder and Chief Purpose Officer of Conspiracy of Love, the world’s most inspiring purpose consultancy which advises some of the world’s largest companies like adidas, Unilever, AB Inbev, Mondelez, Diageo, PepsiCo. He is also an internationally acclaimed keynote speaker, author and Forbes contributor.



Follow him on:
LinkedIn: Afdhel Aziz
Twitter: @afdhelaziz
www.afdhelaziz.com

BOBBY JONES

Profile picture for BOBBY JONES
BOBBY JONES is co-founder of Conspiracy of Love, the world's most inspiring purpose consultancy. He is also co-founder and CEO of Good is the New Cool. This global community connects and serves purpose-driven leaders. He is a top-selling author, international speaker, expert on conscious capitalism, and successful businessman who is on an inspiring mission to show individuals and companies worldwide how to be forces for Good.

Follow him on:
LinkedIn: Bobby Jones
Twitter: @mrbobbyjones
www.bobbyjonesonpurpose.com