Episode 3

Published on:

13th Jul 2021

How Dan Goldenberg Is Helping Activision’s Call Of Duty Put 100,000 Veterans Back To Work

Call of Duty is one of the world’s biggest video game franchises, with over 100 million players around the world. But a little-known fact is that the Call of Duty Endowment supports veterans to help ensure they have access to high-quality employment when they return home. Dan Goldenberg, the endowment’s executive director at Activision, the parent company, shares how they are using the power of gaming to put over one hundred thousand veterans back to work.

Check out our companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com and you can join the Good is The New Cool community at www.goodisthenewcool.com

About Dan Goldenberg

Dan is a retired Navy Captain, who brings to the job 27 years of active and reserve military service and more than a decade of business experience. Highlights of his military service include four tours as a commanding officer, carrier-based naval flight officer, and special assistant to four Secretaries of the Navy: John Dalton, Richard Danzig, Robin Pirie, and Gordon England. He holds several individual and campaign awards, including the Defense Superior Service Medal.

Under his leadership the Call of Duty Endowment has risen to become the largest philanthropic funder of veteran employment, backing more than 77,000 high-quality job placements. For his work in support of veteran employment, he was named to The Mighty 25: Veterans to Watch in 2017.

Goldenberg is a graduate of the United States Naval Academy, National Intelligence University, Harvard Business School and the Air Command and Staff College. His strong personal connection to veterans and understanding first-hand the impact they can have in the civilian workforce drive the Endowment’s efforts to place 100,000 veterans into high-quality jobs by 2024.


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About the Podcast

Good Is The New Cool
The Field Recordings
Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good.

But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way?

In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose revolution’s front lines, taking you inside visionary companies like Patagonia, TOMS, and Participant Films, as well as global giants like Procter and Gamble, Mattel, and Activision, all in the hopes of inspiring you to harness the power of purpose for yourself.

Check out the companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com

Join the Good is The New Community at www.goodisthenewcool.com

The podcast was produced by Natalia Rodriguez Ford and Eli Block.

About your hosts

Afdhel Aziz

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AFDHEL AZIZ is the Founder and Chief Purpose Officer of Conspiracy of Love, the world’s most inspiring purpose consultancy which advises some of the world’s largest companies like adidas, Unilever, AB Inbev, Mondelez, Diageo, PepsiCo. He is also an internationally acclaimed keynote speaker, author and Forbes contributor.

Follow him on:
LinkedIn: Afdhel Aziz
Twitter: @afdhelaziz


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BOBBY JONES is co-founder of Conspiracy of Love, the world's most inspiring purpose consultancy. He is also co-founder and CEO of Good is the New Cool. This global community connects and serves purpose-driven leaders. He is a top-selling author, international speaker, expert on conscious capitalism, and successful businessman who is on an inspiring mission to show individuals and companies worldwide how to be forces for Good.

Follow him on:
LinkedIn: Bobby Jones
Twitter: @mrbobbyjones