Episode 5

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Published on:

27th Jul 2021

How Holly Gordon Is Helping Participant Media Use Oscar-Winning Stories To Drive Social Impact

With over 73 Oscar Nominations (and 18 wins) Participant Media is not only behind some of the most iconic movies of our time like Spotlight, An Inconvenient Truth and more, it also wants to create entertainment that inspires and compels social change. Chief Impact Officer Holly Gordon shares their process of choosing content that combines the power of a good story with opportunities for real-world impact and awareness around the most pressing global issues of our time.

Check out our companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com and you can join the Good is The New Cool community at www.goodisthenewcool.com

This episode has been brought to you by NTT Disruption.


About Holly Gordon

Holly Gordon is the Chief Impact Officer at Participant, overseeing the company’s social impact strategy and campaigns, furthering Participant’s mission to create storytelling that inspires positive social change. These global, multi-year campaigns are driven by the company’s content and powered by strategic partnerships to address the most important issues of our time.

Prior to joining Participant, Gordon co-founded Girl Rising, a global campaign for girls’ education. Selected by Fast Company as a member of the League of Extraordinary Women and named by Newsweek/Daily Beast as one of 125 Women of Impact, Gordon is also an Executive Producer for the Girl Rising film at the center of the movement. Forbes Magazine named the Girl Rising campaign the #1 Most Dynamic Social Initiative of 2012. In 2015, Holly was selected as a Presidential Leadership Scholar and currently serves on the boards of MAKERS and Girl Rising.


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About the Podcast

Good Is The New Cool
The Field Recordings
Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good.

But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way?

In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose revolution’s front lines, taking you inside visionary companies like Patagonia, TOMS, and Participant Films, as well as global giants like Procter and Gamble, Mattel, and Activision, all in the hopes of inspiring you to harness the power of purpose for yourself.

Check out the companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com

Join the Good is The New Community at www.goodisthenewcool.com

The podcast was produced by Natalia Rodriguez Ford and Eli Block.

About your hosts

Afdhel Aziz

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AFDHEL AZIZ is the Founder and Chief Purpose Officer of Conspiracy of Love, the world’s most inspiring purpose consultancy which advises some of the world’s largest companies like adidas, Unilever, AB Inbev, Mondelez, Diageo, PepsiCo. He is also an internationally acclaimed keynote speaker, author and Forbes contributor.



Follow him on:
LinkedIn: Afdhel Aziz
Twitter: @afdhelaziz
www.afdhelaziz.com

BOBBY JONES

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BOBBY JONES is co-founder of Conspiracy of Love, the world's most inspiring purpose consultancy. He is also co-founder and CEO of Good is the New Cool. This global community connects and serves purpose-driven leaders. He is a top-selling author, international speaker, expert on conscious capitalism, and successful businessman who is on an inspiring mission to show individuals and companies worldwide how to be forces for Good.

Follow him on:
LinkedIn: Bobby Jones
Twitter: @mrbobbyjones
www.bobbyjonesonpurpose.com