The Principles Of Purpose

"It's time to reboot capitalism. And Purpose is the source code."

Welcome to Good Is The New Cool: The Field recordings. In this opening episode, co-founders Bobby Jones and Afdhel Aziz discuss the extraordinary events and stories that inspired their new book The Principles Of Purpose.

Drawing on their research of some of the most successful purpose-driven companies on the planet from visionary pioneers like Patagonia, TOMS and Participant Films to global giants like P&G, Mattel and Activision, they outline nine timeless Principles designed to help business leaders attract the new generation of socially aware consumers, purpose-driven employees and impact-driven investors.

Check out our companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com and you can join the Good is The New Cool community at www.goodisthenewcool.com

Next Episode All Episodes Previous Episode

Listen for free

Apple Podcasts Spotify Spotify Amazon Music TuneIn

TuneIn

About the Podcast

Good Is The New Cool

The Field Recordings

Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good.

But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way?

In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose revolution’s front lines, taking you inside visionary companies like Patagonia, TOMS, and Participant Films, as well as global giants like Procter and Gamble, Mattel, and Activision, all in the hopes of inspiring you to harness the power of purpose for yourself.

Check out the companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com

Join the Good is The New Community at www.goodisthenewcool.com

The podcast was produced by Natalia Rodriguez Ford and Eli Block.

About your hosts

Afdhel Aziz

AFDHEL AZIZ is the Founder and Chief Purpose Officer of Conspiracy of Love, the world’s most inspiring purpose consultancy which advises some of the world’s largest companies like adidas, Unilever, AB Inbev, Mondelez, Diageo, PepsiCo. He is also an internationally acclaimed keynote speaker, author and Forbes contributor.

Follow him on:
LinkedIn: Afdhel Aziz
Twitter: @afdhelaziz
www.afdhelaziz.com

BOBBY JONES

BOBBY JONES is co-founder of Conspiracy of Love, the world's most inspiring purpose consultancy. He is also co-founder and CEO of Good is the New Cool. This global community connects and serves purpose-driven leaders. He is a top-selling author, international speaker, expert on conscious capitalism, and successful businessman who is on an inspiring mission to show individuals and companies worldwide how to be forces for Good.

Follow him on:
LinkedIn: Bobby Jones
Twitter: @mrbobbyjones
www.bobbyjonesonpurpose.com